Welcome to 2013!
What an amazing year Arthouse has ahead of it.
I thought I would share some of the behind the scenes work
that is happening to communicate the direction of the business and some of the
fun things that will take place over the next 12 months.
For those of you who know me and the business you will
remember that Arthouse was once a hobby that grew into the main income source for
my family and as a business it has organically grown over the past 3 years surprising
me every day with its resilience in a hard economic climate, the lessons it
teaches me and the amazing people it connects me with.
2013 will see the business change from a small business into a
big business over the next 12 months as I foster wholesale accounts to grow the
business and move into streamlined designs.
One of the really exciting events for Arthouse this year is
the Sydney Life In Style trade show in February that will see the business
exposed to thousands of potential Stockists.
To start this process we had to do some photo shoots and I
have included some of the behind the scenes shots from this really fun
experience.
Necia is a dear friend of mine and offered to help me out with
the shoot, so armed with some really amazing jewellery, a talented photographer
(also a dear friend) and heaps of enthusiasm we created a fantastic Hero Shot
for the trade fair.
It was my first experience directing a fashion shoot and I
love the result but am glad I had two other talented women to help me through
the process!
With the focus on the product this year it will also mean
there will be some changes to the website which you will start to see soon.
It is really important that I don’t lose sight of what
Arthouse is while it grows and that is a vehicle for me to share my passion for
Handmade Australian Art that is affordable and will last for generations and as
such I will continue to market the business through community Art markets like
The Olive Tree Markets in Newcastle and the Artists Markets in Port Macquarie.
This will always be important to me as it connects me with the people who love
the work and allows me to stay grounded within the business.
I am hoping that I continue to learn from amazing people this
year and develop my skills to propel the business and hopefully enrich others by
passing on the love.
Thanks for your support during 2012 and I look forward to the
journey going forward.
Cheers, Skye